Roobet - crypto’s fastest-growing-casino had the numbers (over 5 billion bets, 6,300+ games, exclusive hits like Snoop’s Hot Box), but the experience didn’t fully match the momentum. JUICE Creative Group, alongside OnePlusOne Solutions, was brought in to solve each of these pain points - designing a platform that felt trustworthy, intuitive, and as exciting as the games it delivered.
Trust: New users needed clearer signals that Roobet was legitimate, licensed, and secure in a crypto-sensitive industry.
Complexity: The crypto deposit process intimidated newcomers, creating friction before the fun even started.
Clarity: A busy homepage and scattered navigation made it harder for players to find games, promos and exclusive content,
Consistency: Without a unified design system, growth risked fragmentation - every new feature felt like a patch instead of a plan.
Our goal was to design an experience that built confidence, streamlined play, and captured the playful edge that sets Roobet apart in the crowded crypto casino space. Everything from first impressions to final clicks had to feel effortless, exciting, and displayed by Roobet.
User-centric design: We completely overhauled the crypto deposit flow, turning it into a guided step-by-step experience -especially helpful for newcomers less familiar with online casinos.
Homepage revamp for instant captivation: With a sleek, contemporary look, the new homepage blends highlights, key promos, and direct pathways to play - making Roobet feel like the leader it is.
Scalable design system: We build a custom design framework from scratch - think vivid icons, energetic fonts, and a bold color palette that captures Roobet’s playful spirit. Paired with reworked navigation, every click became a seamless step closer to action.
Game-integrated UI: Designed platform interfaces alongside new game development, ensuring seamless integration into the user journey and consistent gameplay experiences.
(Ideation & UX Strategy)
Mapped user flows to identify opportunities for improved clarity and impact
Refined the crypto deposit journey to reduce friction and guide new users
Simplified navigation pathways for faster, more intuitive access to content
Conducted user and competitor research
(Branding & Graphic Design)
Designed optimized brand guidelines covering typography, color, and usage rules
Created custom illustrated iconography to support the new brand style
Redesigned 1,000+ game thumbnails to match the new UX and visual identity
(UI Design & Game Design)
Designed platform UI in sprints alongside the design and development of key games
Built a scalable component library with typography, color, and interaction states
Delivered Figma handoff files with documentation for developers
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This refreshed platform creates a confident first impression, supports seamless gameplay, and lays the groundwork for future expansions - all while staying true to Roobet’s fast growing fun-loving identity.
“The launch of Roobet’s new user interface marks a pivotal moment for us - not only are we ensuring an improved experience for our players, but we’re also setting the stage to launch exciting new products, developments, and surprises.”
