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The Wall Street Neighborhood Association was creating a local listing of businesses and events, and needed a website to get the message out.
The WSNA is based in a historically rich area of its city, and we leaned heavily into the architecture and business layout found in the area. While the Association is a young business, users should feel at ease when they see support from established local businesses.
To account for new businesses and events popping up rapidly, we built the entire website to be editable by a CMS. Listings can be created, edited and rearranged within minutes, all automatically updated and organized.
One of the primary website goals was to encourage membership signups. We drew attention to memberships by utilizing the striking green color from the client’s brand guide, and kept payment processing fees down by building custom stripe checkout flows.
The best way to support local business is by physically going to the location, and we strongly encourage local exploration with the website. Every page is covered with photography of local businesses, scenery and landscape.
