Applause is a dynamic platform that bridging the gap between artists and their audiences through immersive live music experiences. By enabling musicians to livestream performances, sell tickets, and interact digitally with attendees, Applause unlocks new ways to reach and interact with their fanbase. With features like an “applause” button and on-screen messages designed enhance engagement, Applause provides users with a uniquely authentic concert experience.
JUICE was brought on to develop a modern, punchy visual identity aligning closely with the core mission of providing interactive musical connections in the digital realm. The brand needed to reflect the impactful vibe of the brand, while at its core remaining flexible enough to effectively promote various artists and entertainers, each with their own identities.
JUICE navigated the challenge of creating a dynamic identity for Applause that not only stands out in the competitive arena of music and streaming platforms, but also blends harmoniously with numerous artist brands.
JUICE developed a comprehensive system of templated collateral that blended the authentic feel of live events, with the digital appeal and modern aesthetic of the Applause brand. The range of deliverables work to promote artist events, content, and the Applause platform across different channels to engage with their audience effectively across all digital mediums, fostering community and enhancing user engagement.
