ARC is changing the standard of Audio Visual Production, providing a one stop, next level experience. Specializing in stage production for a myriad of creative musicians, ARC needed a new online presence to match the industry it operates in.
Our team completed a website redesign and visual identity optimization that effectively highlights their creative role in the music industry.
We revitalized the brand's digital presence by translating its edgy identity into the web design, using vibrant colors against a dark backdrop to create an immersive user experience that captures the essence of their audiovisual artistry.
ARC operates in a bold space and needed an equally dynamic look to reflect the impressive stage production services it delivers. Contrasting light and dark colors communicate energy, while the icon design evokes movement and purpose.
Recognizing the desire for personalization, we implemented a feature allowing users to customize the website's color scheme. This hands-on interaction fosters a deeper connection between the brand and its audience, ensuring each visit is unique.
Lights play a central role in our redesign, introducing interactive elements that respond to user actions. This not only highlights the company's focus on light in their work but also makes the website itself a piece of engaging, dynamic art.
Our design strategy aimed to leave a lasting impact on visitors. By blending the company's distinctive style with innovative web design techniques, we've created a memorable online space that stands out in the digital landscape.
